Six places trade businesses lose jobs
First impression
On a phone, can someone see what you do, where you work and how to get a quote within five seconds?
Quote and booking path
Every tap from “I need a plumber” to a quote request or booked job, tested on a phone the way your customers use it.
Google and the map
Your Google Business Profile, map rankings, service areas and the searches you should be winning, like “electrician near me”.
Reviews and proof
Reviews, photos of real jobs, licence and insurance details, and anything that tells people you’ll turn up and do it right.
Missed calls and follow-up
What happens when you’re up a ladder and the phone rings: missed-call replies, quote follow-ups and repeat work from past customers.
Ads, social and content
Whether your Google Ads, Facebook and Instagram are bringing in jobs, or just spending money.
From first call to plan of works in five business days
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Day 1
Walkthrough
A 30-minute call about the jobs you want more of, your service area and how busy you can handle.
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Days 2 to 3
Inspection
I go through your online presence the way a customer does: search, compare, check reviews and ask for a quote.
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Day 4
Report
What's going wrong and why, in plain English. Every issue ranked by impact and effort, with quick wins for this week.
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Day 5
Plan of works
A 90-day plan for the bigger fixes, talked through with you over the phone or a quick video call.
Choose your assessment
Essentials
A focused inspection of how customers find you and ask for a quote.
- Website and quote path
- Google Business Profile and local search
- Reviews, photos and proof
- Written report with quick wins
- Summary 90-day plan of works
Full Audit
The full inspection, including the areas most trade businesses never look at.
- Everything in Essentials
- Missed calls, follow-up and repeat work
- Review of three local competitors
- Google Ads and social media review
- 60-minute review session
- Detailed 90-day plan of works
Fee credit: engage Dove Digital to implement the recommendations within 30 days and the full audit fee comes off the project cost.
From knowing what to fix to getting it done
The inspection tells you what to fix. Then choose how much you hand over: fix the website once, and leave the ongoing work to me week to week.
Strategy and fixes
Website optimisation
Turn more website visitors into quote requests and booked jobs.
- Service and suburb pages that say what you do and where
- A quote form that works on a phone, plus click-to-call everywhere
- Speed, mobile and accessibility fixes
- Local SEO and Google Business Profile set up properly
Social media strategy
A clear plan for where to show up and what to say.
- Which channels are worth your time, and which aren’t
- Content built around the jobs you want more of
- A posting rhythm that works around site work
- How to turn job photos into posts in two minutes
Content strategy
A plan for what to publish, where and why.
- Keyword research for your trade and suburbs
- A plan for website, blog and email content
- A simple guide to how you talk about your work
- A 90-day content calendar
Ongoing management
We create and run it for you, on the strategy from your assessment. Pick any one, or all three.
Google Ads management
Show up when locals search for your trade.
- Campaign setup and keywords for your services and suburbs
- Ads that only show in the suburbs you actually service
- Weekly bid, budget and keyword management
- Monthly report on calls, quote requests and cost per lead
Social media management
Look busy and trusted online while you’re busy on site.
- Before-and-after job photos turned into posts
- A monthly calendar you approve from your phone
- Comments and messages watched, with quote enquiries passed straight to you
- Monthly performance report
Content creation and management
Proof of good work, published every week.
- Job photos, short videos and project write-ups
- Service and suburb pages that rank locally
- Service reminders for past customers who have opted in
- Everything approved by you before it goes live
Straight answers from someone who’s done this for 25 years
I've spent 25 years building digital products and services, for companies like Fairfax and Yahoo and for small businesses. I'll tell you what's costing you jobs, what's worth spending money on, and what can wait. No jargon.
Every inspection is done by me personally, from the first call to the plan of works.
Capabilities: digital strategy, websites and booking systems, SEO and local search, content and copywriting, email and CRM, marketing collateral, and AI-enhanced workflows.
Could AI take some of the paperwork off your hands?
Plenty of tradies are curious about AI but don’t know where to start. I set up practical tools for the admin that eats your evenings, and you stay in control of everything that gets sent.
Everything is set up with customer privacy in mind, and in plain English.
Ask about AI on your free call“Paul took my therapeutic work and turned it into a complete online programme: the brand, the website, the course platform and the launch plan. He understood how sensitive this work is and never lost sight of the person on the other side of the screen.”
Diana, therapist
Questions You May Have
How much of my time does it take?+
The first call is free and takes 15 minutes. If you go ahead, allow 30 minutes for the walkthrough call. The Full Audit adds a 60-minute review session. I do the rest while you’re on the tools.
Will this work for my trade?+
Yes. Whether you’re a sole trader or run a few crews, customers find and choose tradies the same way: search, check reviews, ask for a quote. For emergency trades like plumbing and electrical, I also look at how quickly someone can get you on the phone.
Do I have to hire you to make the changes?+
No. The findings and action plan are yours to keep, and your team or any developer can action them. If you'd like me to do it, the audit fee is credited.
Do you work with tradies outside Sydney?+
Yes. The inspection is done online, so it works anywhere in Australia.